# BreastScreening-AI Brand Kit

Updated: 15 June 2026

## Tagline

AI should strengthen, not replace, clinical judgement.

## Short Boilerplate

BreastScreening-AI is a research-origin medical AI project emerging from Instituto Superior Tecnico, Universidade de Lisboa. It develops human-centered, multimodal AI tools designed to support breast imaging workflows, strengthen clinical judgement and generate evidence for responsible validation.

## One-Line Description

Human-centered multimodal AI for breast imaging workflow support.

## Core Brand Colors

- Navy: `#081828`
- Pink: `#DA4F91`
- Blue: `#5F8FD8`
- Green: `#36A887`
- Soft background: `#F7F9FC`

## Logo Guidance

- Use the SVG logo files whenever possible.
- Preserve the logo proportions.
- Keep enough clear space around the logo for legibility.
- Use the main logo on light backgrounds and the alternative logo on dark or high-contrast layouts.
- Do not recolor, stretch, outline or place the logo over visually noisy backgrounds.

## Claim-Safe Messaging

Use:

- Research-origin spin-off emerging from Instituto Superior Tecnico.
- Human-centered AI for breast imaging workflow support.
- Designed to support radiologists and clinical teams.
- Evidence is being developed through publications, pilots and validation activities.

Avoid:

- Autonomous diagnosis.
- Radiologist replacement.
- Guaranteed clinical outcomes or cost savings.
- Regulatory clearance unless separately confirmed.
- Partner endorsement without written permission.

## Medical Disclaimer

BreastScreening-AI materials are informational only. BreastScreening-AI does not provide medical advice, diagnosis, treatment recommendations or emergency services.